Microsoft says Bing has surpassed 100 million daily active users

Bing has crossed 100 million daily active users a month after the launch of the chatbot AI, according to Yusuf Mehdi, Microsoft’s vice president for modern life, search and devices. He added that the company is fully aware that it’s still “a small, low, single digit share player,” but hey, there was a time when Bing wasn’t even part of the conversation. Now, after the tech giant released its next-gen version, even those who haven’t used it in the past are relying on it for their searches: Mehdi said Bing’s One-third of daily active users are new to the search engine.

“We see this appeal of the new Bing as validation of our view that search is up for rediscovery and due to the unique value proposition of combining search + answers + chat + building into one experience,” said the VP.

In addition to seeing an increase in numbers, Microsoft is also clearly enjoying an increase in engagement, with more people doing more searches. The company credits two factors for that particular win, the first being increased use of Edge, most likely driven by the addition of Bing’s chat AI as a new feature. It also said that the introduction of its Prometheus AI model has made Bing’s search results more relevant, so people are using the search engine more – or at least trying to.

Apparently, about a third of Bing’s daily preview users are using its chat AI to answer their queries every day. On average, Microsoft is seeing three chats per session, with over 45 million chats since it introduced the new Bing. In addition, people in 15 percent of all chat sessions are using Bing to generate new content. The launch of Bing’s AI chatbot on mobile has catapulted the search engine to a new level of popularity, with a six-fold increase in daily active users since before it was available.

By integrating AI chatbots into Bing earlier this year, Microsoft gave its search engine the weapon it needs to be able to compete against Google. That said, Google has plans to launch its own chatbot and last month introduced a chat AI called Bard. Bard provided inaccurate information during its unofficial debut, but Google is working with staff to improve the chatbot’s responses before they become available.

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